The reality star, a model and business woman Kim Kardashian is under the radar. Recently, Kim Kardashian criticized for releasing Kimono’, as she is running the Japanese culture. She came under severe criticism for the alleged co-option of the kimono’s historical significance in Japanese culture through her new shape-wear endeavor. There has been a lot of criticism I going on. In the view point, many are saying that the decision to name underwear in connection to the kimono is “disrespectful.” Not only that, but others are also arguing that “taking a Japanese word of specific and extreme cultural significance, stripping away its meaning, and appropriating it for your brand” is a not the right way.
Well, Kim Kardashian West is running an empire with her KKW Beauty line of makeup. Now she has turned her affection to clothing market with a new line of shape-wear. Recently, she revealed her new Kimono Solution-wear collection on Twitter. She wrote, “Take on shape-wear and solutions for women that actually work.” She said the shape-wear comes in sizes XXS to 4X and is available in nine shades.”
Kim Kardashian criticized for releasing ‘Kimono’
After the launch, many people around the world especially in Japan have severely criticized this shape-wear. And some has even called it a disrespectful to the Japanese culture.
While talking about some of the reaction from famous Japanese Kimono makers, they strongly rejected the idea of such shape-wear. Besides that social media users have responded to American television star Kim Kardashian West’s announcement this week with “#KimOhNo.”
One of writer said, “Nice underwear, but as a Japanese woman who loves to wear our traditional dress, kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name.”
After the criticism, the TV star responded by saying that the name is somewhat inspired by her first name, à la her Kimojis. Although that was part of the criticism to begin with, she also adds that it’s a nod to “the beauty and detail that goes into a garment.”
By rejecting the criticism Kim said, “I understand and have deep respect for the significance of the kimono in Japanese culture,” she said, before adding, “My solution-wear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”
